Reflexivity in Comic Art:
Strategies for Contextualizing Mediated Messages in a Postmodern Age

By: Matthew T. Jones
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The Role of Reflexivity

Understanding the role of reflexivity in comic art can be an effective strategy for providing the missing context in a detached and fragmented cultural environment. mccloudicons1
Packages, logos, magazines, DVD covers, posters, billboards and websites employ caricature as well as the word/image interplay that is so basic to the language of comics.
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Culture as Comic Art

We are immersed in a visual world that can easily be compared on many levels to the world of comic art. mccloudicons3

Defining Reflexivity


A process by which the author of the text and/or the audience of the text functions to call attention to the text as an artificial construct.

Authorial Awareness

giovanna1 Giovanna Casotto

Bitch in Heat (v. 1-14)
  • Use of photographs
  • “would you buy a comic this woman drew?”
Visions of Giovanna

Contextual Self-Projection (Stoichita, 1997)

textualized author
-Scott McCloud (Understanding Comics)
masked author -Milo Manara (Giuseppe Bergman)
visitor author -Paolo Eleuteri Serpieri
self-portrait -Frank Thorne
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Demystification

thorne1
manara1
Giovanna Casotto
Visions of Giovanna
“Preparing the Visions”
-photographic reference material
-pencil roughs
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Reader Awareness

manara2 -“breaking the fourth wall”
-automontage

Intertextuality

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Intermedia Reflexivity

Szczepanik (2002):
As one media form takes over and transforms the structural components of another, the hidden or automatised structural components of both media become defamiliarised.
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Questions

-Who created the text?
-What materials were used?
-Is the text reflexive or illusionist?
-Automontage? (intentional? unintentional?)
-Intertextual references?
-Does the text present one medium through
the mechanism of another?